Effective Messaging for Climate Action: Extending the Outreach

Recording available here (minus breakouts and debriefs)

This 1.5 hour introductory session will outline a set of principles for climate communication, interspersed with exercises in which participants apply these principles to target ‘peer’ groups that they are themselves a member of - whether based on profession, faith group, family role, hobby, sport, or other shared interest. By the end of this session, participants will have had the opportunity to develop, and practice delivering, customized climate messaging to their peers. Participants with peer networks beyond the usual ‘committed environmentalists’ are particularly encouraged to attend - let’s learn together how to broaden our outreach.

We are very fortunate to have Mary Stockdale leading this event. Mary, an Adjunct Professor in Culture and Global Studies at UBC’s Okanagan campus (UBCO), has made engaging communities in climate action her central concern. Locally, she has been Chair of both UBCO’s Climate Action Plan – Engagement working group and Vernon’s Climate Action Advisory Committee; in both cases, her focus has been to engage community members in the implementation of the communities’ Climate Action Plans. Mary has also worked for the UK-based climate communications organization Climate Outreach.

Offered by the East Kootenay Climate Hub and West Kootenay Climate Hub